Responsibilities:

• Design and execute targeted direct marketing campaigns (email, SMS, print, etc.) to promote college programs, events, and admissions cycles.
• Develop and deliver engaging, personalized marketing content tailored to various student segments and academic interests.
• Collaborate with academic and admissions teams to align marketing efforts with recruitment goals.
• Monitor campaign performance and provide analytical reports to assess effectiveness and ROI.
• Assist in managing and updating digital platforms, including the college website and social media channels.
• Support event planning and execution, including open days, education fairs, and promotional visits.
• Maintain consistency in branding and messaging across all marketing materials.
• Stay updated with marketing trends and best practices in the higher education sector.

Source : merojob

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