Key Responsibilities:

• Develop and execute digital marketing strategies aligned with business goals.
• Manage all digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns.
• Oversee the design and functionality of the company website and ensure ongoing optimization.
• Analyze campaign performance using tools like Google Analytics, Facebook Business Manager, and others to measure ROI and KPIs.
• Lead and manage the digital marketing team and coordinate with external vendors/agencies when needed.
• Stay up to date with the latest digital trends, tools, and best practices.
• Collaborate with sales and design teams to create effective marketing content and materials.
• Monitor competitors’ digital strategies and adapt accordingly.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Digital Media, or a related field.
• Minimum of 3 years of hands-on experience in digital marketing.
• Proficiency in digital tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEO tools, and email marketing platforms.
• Strong knowledge of content strategy, keyword research, and lead conversion.
• Excellent analytical, leadership, and project management skills.
• Strong written and verbal communication skills.
• Creative mindset with the ability to multitask and work in a fast-paced environment.

Source : merojob

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