Qualifications:

• Education: Bachelor’s degree in marketing, business, or related field (MBA preferred).
• Experience: 10+ years of marketing leadership experience, with at least 5 years in SaaS or B2B software marketing.
• Proven track record of driving growth in a subscription-based business model.
• Experience in scaling marketing teams and operations for SaaS products.

Skills:

• Deep expertise in digital marketing, performance marketing, and analytics.
• Strong knowledge of SaaS metrics (e.g., MRR, ARR, CAC, CLV, churn rates).
• Exceptional communication, leadership, and collaboration skills.
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and data analytics platforms.

Success Metrics:

• Growth in Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR).
• Increase in customer acquisition and product adoption rates.
• Reduction in customer acquisition cost (CAC) and churn rates.
• Improved brand awareness and share of voice in the SaaS market.

Work Schedule

• Working Hours: 40 hours per week
• Days: Monday to Friday
• Timing: 2:30 PM to 10:30 PM
• Note: Shift changes may occur as per company requirements.

Job Description

We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead our marketing strategy for a fast-growing SaaS product. As the CMO, you will be responsible for driving customer acquisition, increasing product adoption, and enhancing brand visibility in a highly competitive market. This role requires a strong leader with deep expertise in SaaS marketing, demand generation, and growth strategies to scale a subscription-based business.

Key Responsibilities:

Strategic Leadership:

• Develop and execute the overall marketing strategy to achieve aggressive customer acquisition, retention, and revenue growth goals.
• Align marketing strategies with business objectives, collaborating closely with the CEO, product, and sales teams.
• Lead go-to-market (GTM) strategies for product launches, ensuring alignment across all marketing channels.

Demand Generation & Growth Marketing:

• Build and scale demand generation campaigns across digital channels (SEO, SEM, email marketing, social media, content marketing).
• Develop and optimize lead generation funnels to maximize customer acquisition and conversion rates.
• Monitor and analyze customer acquisition costs (CAC) and customer lifetime value (CLV) to ensure sustainable growth.

Product Marketing:

• Own product positioning, messaging, and differentiation in the SaaS market.
• Develop customer personas and buyer journeys to inform targeted marketing strategies.
• Collaborate with the product team to understand features, benefits, and use cases to create compelling narratives.

Brand Management:

• Build a strong and recognizable brand identity for the SaaS product.
• Establish the company as a thought leader through industry partnerships, events, and content strategies.
• Ensure consistency in brand messaging across all channels and touchpoints.

Customer Insights & Analytics:

• Leverage data analytics to monitor campaign performance and optimize marketing efforts in real-time.
• Use customer feedback, market research, and competitor analysis to refine strategies.
• Identify trends and opportunities in the SaaS space to stay ahead of competitors.

Team Leadership:

• Build, manage, and mentor a high-performing marketing team, including specialists in digital marketing, product marketing, and brand management.
• Foster a culture of innovation, collaboration, and continuous improvement within the marketing department.

Budget & Stakeholder Management:

• Oversee the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Communicate marketing performance, insights, and strategies to the executive team and stakeholders.

Benefits:

• Office snacks and dinner
• Transportation allowance
• Provident Fund (PF) & Gratuity
• 30 days Paid Time Off (PTO)
• Festive bonus

This is a unique opportunity for a visionary marketing leader to make a transformative impact on a SaaS product and shape its future in the competitive software market. If you are passionate about driving growth and innovation, we’d love to hear from you!

Source : merojob

Job Detail Expired

Contact Detail