Job Description

• Plan and execute impactful BTL (Below The Line) campaigns that align with brand strategy
• Manage end-to-end field activations and ensure flawless execution
• Organize high-engagement consumer events and experiential marketing activities
• Coordinate with external agencies and vendors for campaign rollout
• Collaborate with Sales and other internal teams for integrated marketing efforts
• Track performance metrics, analyze KPIs, and report results to leadership
• Ensure budget control and effective resource utilization

Skills

• Strong campaign execution and field management skills
• Excellent vendor negotiation and stakeholder coordination abilities
• Solid grasp of BTL marketing channels
• Proficiency in Microsoft Excel & PowerPoint
• Analytical mindset with performance tracking capabilities

Source : merojob

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